Original, hand crafted and just your style.

In business since 2005, Life Izznt Ruff is your one stop boutique for statement clothing and accessories for you, your home and your pet. Izznt streetwear features clothing with simple modern lines and a subculture twist in the details-not your average wear. With music and geek culture influences, Ruff Stuff brings an updated unconventional style to you with throw pillows, plushies and pet items in unexpected fabrics and prints-all washable and all hypoallergenic. Life Kawaii pairs dark and cute to highlight your eclectic personality with hand made original and one-of-a-kind accessories for you and your home.